In a hurry to get started?

Join the Self-Directed Programme

  • turn your hobby into a profitable business,
  • know where and how to begin,
  • make that career change
  • . . . all at your own pace

We have helped hundreds of people to turn their

business idea into reality.

So you don't have to take our word for it.

Now, it's your turn

— and we are here to support you.

Learn how to start a business with the leading online course aimed at people aged 50+ and benefit from being part of our community of older business owners.


This self-paced program is for you if...

You are age 50 and up and you want to use your age, skills and experience to your advantage
... not allow it to be an obstacle.
You have a business idea. You want to start a business from a hobby, passion, or work experience or to increase your existing trading income.
You know that you need reliable, on-demand support system from people who have already done it, and are continuously doing it.
You wants to succeed at your own pacewithout external pressure. You're the type who learns better when you're not in a group.

Here's what you'll get when you enroll

Paradigm Shift: You’re never too old to start in business

Forget seeing age as a hindrance; it’s a huge asset. We’ll go over the structure of the course. Then we’ll focus on you and what brought you here. There will be some (easy) homework to reinforce what we’ve discussed each week.


Customers and your Business Ideas

We will find out who in the world needs your business. What problem does it overcome? We’ll suggest who your customers are and how to find them. You’ll try out your ideas.


Business Planning

We’ll discuss what you do and what the competition does. Devise a one-page business plan. We’ll find out how your customer manages without you. You’ll plan your first offer for your first customer. 


Marketing and Branding

What’s your USP? You’ll be shown how to be different and get in front of your customers. We’ll unlock the secrets of social media. You will be able to explain your uniqueness in one sentence.


Money Matters

We discuss how money works in your business. How you fund it, the different business models, how much you pay yourself, and getting help. You will learn to create a simple financial model.


Legal Stuff

We’ll discuss some of the things business owners worry about, sometimes unnecessarily. Different legal entities, protecting your intellectual property, trademarks and copyright, buying a website, public liability, and health and safety – all will become clear.


All Change, Pivoting

It’s become the byword during the pandemic, but you will learn how and when it’s wise to pivot your business. You need more customers, but where can you get them? Scaling the business – is it what you want? Time for reflection and celebrating change.


It’s all about money and a celebration

Where did all the time go? A celebration of senior businesses. Brief recap on what we’ve learned. Support mechanisms. Keeping in touch and building the community. Goodbye but only for now. PLUS a Library of Good Things – handy tips to keep you focused.


Your Very Own Learning Platform

Conveniently access your programme wherever you are and whenever you need to with your very own easy-to-navigate learning tool. Easily track your progress and continue where you left off. 


This is your investment

Standard Enrolment



  • Journey with a cohort
  • Weekly Zoom calls
  • Lessons published every week
  • Two 1:1 coaching sessions with Suzanne, Mark or one of our business mentors included




  • Start immediately
  • Go at your own schedule
  • Get worksheets and resources
  • Join a community of amazing entrepreneurs
  • On-demand support from your mentors

What our students say

A really enjoyable and informative course encouraging collaborative working and exchange of skills which, together with a less pressured 'don't beat yourself up' philosophy, seems much better suited to those with some life experience behind them.

Jane Shenton

Absolutely brilliant and fun - wish it was longer. A must for everyone starting a business. 

Harbinder Sodhi

Brilliant - so helpful to be taken step by step and also the mix of self-learning and online seminars.

Heather Wright

"I just wanted to say a Big Thank You for all your help and advice. It not only helped me with my company, it helped me build my confidence back and in turn my life.”

Max Wallace 

Can you afford to pass this opportunity? 

If you don't enroll, you'll be okay.

Nothing new will happen.

Nothing will change.

You will keep doing what you've been doing.

One day, you might learn to build your business without our support. 

That's fine, and we cheer you on!

But if you begin now...


  • invest in yourself...
  • choose to complete the course...
  • get practical steps to start running your business
  • be part of a dynamic community of fellow entrepreneurs
  • gladly receive help & support

life as you know it,
will begin to change.


Be supported by Two Experienced Entrepreneurs as your Business Coaches

We are Suzanne, an experienced and serial entrepreneur who has been working for herself all her life and Mark, a business coach who has helped many people set up and run companies.

Suzanne has run many successful companies, constantly re-invented herself, and now has a portfolio career with multiple income streams.

Mark is a successful business coach who has an extensive experience in supporting self-employed people, start-up businesses and entrepreneurs.

They established the Startup School for Seniors after recognising the requirement to support those of a similar age to themselves with a programme suited to their years of life and work experience.